ASUS DR-900 E-Reader and O!Play-HD2 at CeBIT 2010

ASUS today showcased a wide spectrum of products and technological advances that embody the company's "Inspiring Innovation

• Persistent Perfection" ethos. Designed on the belief that information technology exists to enhance people's lives, these innovations bolster further enhance the user experience when utilizing ASUS products.

Green from the Inside Out
At CeBIT 2010, ASUS featured a Green Design Product Zone to showcase several wide-ranging innovations for consumers going Green. The Green innovations employed in the design, development and manufacturing of ASUS' notebooks, Eee PC^TM netbooks, EeeBox PCs, LED monitors and motherboards have garnered the company numerous eco-label certifications. ASUS, for example is the first notebook manufacturer to receive the Environmental Product Declaration (EPD), Carbon Footprint and EU Flower certifications.

The foremost of these Green innovations include ASUS' exclusive Super Hybrid Engine notebook and netbook power management technology that lowers energy consumption well under Energy Star V5.0 requirements, and the Energy Processing Unit (EPU) installed on ASUS motherboards that automatically monitors and adjusts the system's power requirements to ensure maximum efficiency.

ASUS' Green initiatives also extend to material use-illustrated perfectly by the introduction of the U Series Bamboo Collection. These unique notebooks take advantage of bamboo's regenerative and resilient characteristics, reducing plastics usage by 20 percent while lending an elegant and organic feel to the product.

The Choice of Every Gamer
From hardcore fans of the latest bleeding edge FPS and RPG games, to avid MMO gamers, to casual players of web-based games, ASUS recognizes that there are many different types of gamers-each with distinct needs. ASUS fulfills these needs through its diverse array of products, with the Republic of Gamers (ROG) lineup at the hardcore end of the spectrum, and the Eee PC^TM at the casual end.

At CeBIT 2010, ASUS unveiled some of ROG's most powerful offerings to date, led by the dual Radeon HD5870-sporting ARES, the fastest graphics card in the world, followed by the stealth fighter-inspired G73Jh notebook which boasts cutting edge specifications and design, and the G51J 3D, the world's first notebook to integrate NVIDIA's stunning GeForce 3D Vision^TM technology for lifelike 3D gaming on the go. ASUS also lifted the curtain on the ASUS VG236H and PG276H monitors designed for high definition 3D media playback and the latest games featuring support for NVIDIA's GeForce 3D Vision^TM technology.

Hearing is Believing: ASUS Establishes a New Standard for Notebook Audio
Audio has always been an area of compromise with notebooks because of the sheer difficulty involved in improving their sonic capabilities. Sparing no expense, ASUS is the first notebook manufacturer to tackle this problem head on. The result is ASUS SonicMaster technology, a new standard for aural enjoyment on notebooks, developed in collaboration with Bang & Olufsen ICEpower.

The pinnacle of this technology-dubbed SonicMaster Premium-can be found on the upcoming NX90 notebook, which is equipped with tuned resonance chambers, specially-mounted speakers and superlative software audio enhancements for the ultimate audio experience on a notebook. SonicMaster technology can also be experienced on the N Series, an accessible range of notebooks designed for everyday multimedia enjoyment.

Poised to Usher in the Cloud Era
Since the launch of the first Eee PC^TM in 2007, ASUS has been at the vanguard of providing devices for users looking to get the most out of the Cloud. Today, ASUS has solidified its position as the leader in Cloud devices with a comprehensive range of netbooks, nettops, E-Readers, home servers, storage systems, media players and networking products that enable users to access and host cloud services, as well as seamlessly share files between devices.

On show at CeBIT 2010 are the fourth generation of Eee PCs^TM-a bold, new collection that sports unique designs and feature sets tailored for a variety of different users. Among the new models is a premium netbook crafted from aluminum, a first for the Eee PC^TM line. Also showcased is the DR-900, a slim and chic 9" digital E-Reader with Wi-Fi or optional 3G connectivity that displays crisp, paper-like pages for optimal reading comfort. The DR-900 boasts an incredibly long battery life, enabling users to read up to 10,000 pages, or twenty 400-page novels, on a single charge.

In addition to ASUS Eee PCs and the DR-900 E-Reader, other ASUS devices designed for Cloud computing include:

• Eee Series PCs
• EeeKeyboard PC
• EeeTop PC
• Media playback: O!Play HD2, the world's first USB 3.0 media player that provides access to a wealth of Cloud infotainment
• Networking and storage: TS mini home server
• NAS-M25 network-attached storage
• RT-N76U router

About ASUS

ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today's home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PCTM. With a global staff of more than 10,000 and a world-class R&D design team, the company's revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive years.