| MSI CX640 and CR640 Multimedia Notebooks Released |
| Thursday, 17 March 2011 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MSI CX640 and CR640 Multimedia Notebooks ReleasedSophisticated, stylish, friendly design-redefining laptopsMSI rolled out a new generation of C Series notebook computers. The CX640 and CR640, which pack Intel's 2nd generation Core i processor, feature a slender profile, a crystal diamond finish touchpad, and an F1 racecar push start power button. These and other details add a touch of sophistication to these powerfully chic machines. Who says laptop computers are all the same? MSI has unveiled the CX640 and CR640, two epoch-making notebooks in terms of both appearance and functions. Details, like the F1 racecar push start power button, the slender, layered, forward-tapering profile, the touchpad with crystal diamond finish, the concealed hotkey design, the flat black case with metallic brush finish, and the streamlined DVD drawer button, combine to give you the feeling that you are at the controls of a sophisticated high-end racecar. Eric Kuo, associate vice president for global sales, MSI Notebook, points out that the new generation CX640 and CR640 sport Intel's powerful 2nd generation Core i CPU and MSI's fast boot technology which gets these impressive laptops up and running in half the time that it takes most other notebooks. They also feature other MSI innovations, such as enhanced data protection which employs MSI's own software and hardware technologies to bolster structural design to safeguard the hard drive against sudden shocks. Another example is Time Stamp backup and restoration which backs up data in just seconds. Two layers of protection technology to double your peace of mind. 
Urbane, chic, streamlined Push start "ignition switch": Situated on the left side of the CX640 and CR640 is an AC-in power jack designed to resemble a racecar fuel intake and on the right side is a round push start ignition switch. The two details set each other off and are evocative of an F1 racer. Press the button and feel the performance. eTapered profile and hidden hotkey design: The forward-tapering silhouette of the CX640 and CR640 notebook computers is also evocative of F1 racers and the layering of materials that compose the sides cause the bright layers to blend into the delicate etching of the flat black strata, exuding an artsy yet unpretentious feel. In addition, the hotkeys on the CX640 and CR640 are ingenisously integrated into the metal mesh strip above the keyboard, so while the hotkeys are still easily accessible, these chic machines maintain their overall design integrity.
Performance is the name of the game GPU Boost: The CX640 is a discrete-graphics model that features nVidia GeForce GT520M discrete graphics card with 1GBDDR3 and supports DirectX 11 for enhanced performance. The automatic graphics switching in MSI's GPU Boost technology kicks over to discrete graphics card mode to enhance graphics processing and when performing general word processing tasks or surfing the Internet, it automatically cuts to the power-sipping integrated graphics chip mode, striking the ideal balance between performance and battery life.
Maximize your multimedia enjoyment USB3.0 and Bluetooth 3.0: MSI's CX640 and CR640 come with new USB3.0 ports which boast transfer speeds of 4.8Gbps-10 times faster than USB2.0, and 80% faster power transmission, providing vastly higher data transfer rates and charging speeds for external hard drives, flash drives, and other handheld electronic devices. The new generation Bluetooth 3.0, which boasts data transfer speeds of 24Mbps, is three times faster than Bluetooth 2.1, is also optional.
Data protection you can trust
"Air tight" protection: Traditionally, hard drives are located in one corner of laptops, so if a laptop is dropped accidently, there's a good chance the hard drive is going to be seriously damaged. With this in mind, when designing the CX640 and CR640 notebook computers, MSI made a point of placing the hard drive to further safeguard it. MSI also packed the hard drive in reinforced protection to form a sort of "air bag," providing protection against shock. Clutter-free design and all new heat dissipation design: The new generation CX640 and CR640 laptops' all-new heat dissipation design which places heat generating parts and components, like the processor, chipset, and graphics card, in the upper left part of the computer body. The thermal block structural design then concentrates heat in that same area, so that the palm rest areas maintain a temperature on par with that of the human body to ensure comfort of use. Furthermore, traditional computer cable connector designs do not take user convenience into consideration, so cables tend to get in the way of the user. MSI made it a point to put frequently used slots, like the USB 3.0 and HDMI, on the left side of the computer, while the DVD player is on the right. This provides an obstruction-free area for the mouse. The CX640 and CR640 also have frequently used I/O ports, like the card reader and audio jack, placed along the front side, so you can quickly and easily access them. HiFre Antenna enhances wireless transfer: The CX640 and CR640 feature HiFre Antenna technology provides wireless that is 1.3X better and more stable than that of traditional laptops, allowing them to find signals where other NBs can't. CX640 Spec
CR640 Spec
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