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Written by Olin Coles   
Friday, 16 July 2010

Guru3d Steals Content from Benchmark Reviews

Hilbert Hagedoorn Allegedly Violates DMCA for Personal Financial Gain

Today I learned a disheartening fact: sometimes the people we know and trust will lie, cheat, and steal to keep their position at the top. Hilbert Hagedoorn, owner and "Guru of 3D", a very well known website visited for video card reviews, has blatantly stolen content and material from Benchmark Reviews and fashioned it as his own.

Benchmark Reviews was received the only known sample of a product for an exclusive review, which we photographed and shared specifications for our readers. Guru3d used the contents of our article (ProlimaTech Super-Mega Heatsink CPU Cooler Debuts) to build his own story, and manually removed the watermark from our images. Here's the case against him and his website:

Attention: Digital Millennium Copyright Act (DMCA) Claim

Hilbert Hagedoorn
Owner, Designated Agent

This message is to inform you that the website has infringed upon the copyright of Performance Computers, Inc, a registered corporation located in Nevada, USA.

At 11:45AM on 08 July 2010 the work entitled ProlimaTech Super-Mega Heatsink CPU Cooler Debuts was published at:

This article contains images property of Performance Computers, Inc. Two particular images have been used without permission:

All details of this article, text, and images were created by Olin Coles for Performance Computers, Inc., owner of Benchmark Reviews. Hilbert Hagedoorn and do not have permission to use this or any other material generated by our company.

Hilbert Hagedoorn for the website has willfully and intentionally violated the Digital Millennium Copyright Act by taking images and material from my company and using it to produce income without permission. They have altered the original copyrighted images and manually removed our watermark (although some portion is still intact). has published their own story without credit given or sources listed. The infringing work is located here:, with specific regard to this image:

Original Benchmark Reviews images:

Guru3d/Hilbert Hagedoorn's "edited" version:

We respectfully request that you take immediate action to remove all copyrighted material from the website Your prompt response will mitigate potential legal costs and prosecution under the Digital Millennium Copyright Act (DMCA) of 1996.

Thank you for your cooperation.

Olin Coles
President, Designated Agent
Perfomance Computers, Inc.

While the Digital Millennium Copyright Act does protect the owner in situations such as this, it is very difficult to achieve international enforcement. Whether you are a regular visitor of Benchmark Reviews or merely an avid enthusiast, we urge you to support the protection of copyrighted works.

UPDATE 1: (15-July-2010) Guru3d has not responded to our messages, however owner Hilbert Hagedoorn has made the following public remark in their forum.

Aaah jeesuz .. the internet is full of whining idots these days. I'm sorry but it was a news post about a cooler. The image a standard PR copy from Prolimeatech on which there was a green BMR logo so ****ing ugly ...

Hence I took the UGLY logo off. That's all.

UPDATE 2: (15-July-2010) Hilbert Hagedoorn has offered another response in his forum. He has also sent an email with the same text:

Here's our reply to this BMR thing:

Hello Olin,

I'm sorry, but it was a simple news post about a cooler. We wrote a little story about it actually found it at another site which had the images from what looked and figured to be a standard PR copy from Prolimeatech, your green BMR logo ... is so ****ing hideous.

Hence I took the UGLY logo off. That's all. No harm, foul or anything else intended.

Next time if you have a problem, why don't you just email me and I'll would happily have you credited for the photo and do not make such a silly fuzz out of it.

I'll lookup the news post and remove the photo, no problem.

Best of luck.

UPDATE 3: (16-July-2010) Guru3d has removed the copyrighted images and text from their website.

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